What is Google Adsense and How to Make Money With It
What is Google Adsense and How to Make Money With It ?
THE MINDSET YOU NEED TO BE SUCCESSFUL
Success doesn’t happen overnight. Give the system time to adapt and show you its potential. It could take at least a couple weeks for the numbers to start climbing – if you are doing the right thing. “Doing the right thing” means:
- You comply with the policies
- Your ads are highly viewable (IAB recommends at least 70% viewability)
- You publish high quality and engaging content which results in longer session duration
- You don’t flood your site with too many ads
- You make changes one at a time and monitor the impact on performance
When deploying changes, your goal is to find out which of them has negative versus positive results. If you don’t have the discipline and you launch an army of changes at once, if something goes wrong, there’s no way you can pinpoint which one caused it.
During the initial launch, give it time – at least two weeks. Once the numbers are fully adjusted, go ahead, and experiment with your ad optimization strategies. A few things to consider optimizing or experimenting with:
- Ad placements. Check out our guide to ad placements here.
- Ad sizes
- Ad format or colors
- Number of ads per page
- Auto ads (on versus off)
- Running AdSense as backfill on Google Ad Manager to compete in real-time with other demand partners you have in your stack
- Running AdSense hardcoded (not using an ad server)
Again, experiment with one strategy at a time – give it a couple of weeks. Run your reports and focus on the most important key performance indicators: viewability % and CTR, plus the overall impact on revenue and CPMs.
Filter out bad strategies or those that are not working. Keep optimizing until you’re satisfied with the numbers. Take note of seasonality, having the first quarter of the year as the lowest in advertising, so you certainly cannot compare performance in March versus April. Just like the first month of each quarter, the first week of any month is usually not that great either as it’s when advertising budgets are still being adjusted.
The bottom line – have a plan, set a timeline, evaluate results.
Reviewed by Ab World
on
June 23, 2021
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